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This is the work blog of Pete Ashton in his capacity as an online communications consultant, though it's often about more than that. If it's to do with people talking online and it interests me it'll be covered here.

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Getting the naysayers on side is the answer. How is the question.

If there’s an overriding aim to what I’m doing it’s to convince people that digital forms of communication are as important as what we might call traditional ones. That communities and relationships that are formed online are as important as those formed in the real world. In fact I’d go further and say terms like [...]