So you’ve signed up for a bunch of accounts on various “social” services and some of them are working, but you’re not sure why, and some aren’t working, and you think maybe they should be. You’ve got Twitter followers but it feels like you’re talking in a bubble of backslapping compliments and how the hell do Facebook pages work anyway?
There’s too much advice out there on how to manage all this social media stuff, so I try not to give any. What I do is help you figure out what you want to achieve and then look at how digital communication tools might help, or hinder, you doing that.
The audit isn’t just a big list of accounts. We’ll look at why you set them up, what you do on them and what you’d like to do but aren’t sure about. We’ll set up some best practice approaches and templates while also leaving things loose enough to experiment and evolve.
The end goal is to have you understanding the fundamental reasons for using, or not using, these services, and the ability to adapt to any changes and developments in the future.
Please note that while I have a range of knowledge and experience there are some services I do not use and have no interest in knowing about, such as LinkedIn.