What is this?

This is the work blog of Pete Ashton in his capacity as an online communications consultant, though it's often about more than that. If it's to do with people talking online and it interests me it'll be covered here.

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Make something great

Derek Powazek’s rant about SEO generated a lot of heat yesterday and while I agree with him on most counts I don’t want to dwell on the “SEO is good/bad debate”. I do, however, want to quote his closing advice on how to get traffic on the web:
Make something great. Tell people about it. Do [...]

How to re-tweet properly

Hey, check me out! I’m writing a blog post on the correct usage of Twitter! This is because I not only want to make myself look self-important and arrogant, I also want to make myself 87% more unattractive!
But no, this one is sort of important because it ties in to reputation and trust and [...]

Data Pub

Last month I outlined a strategy for running an ultra-local blog from a cafe. This went down pretty well and it looks like, touch wood, it’s going to realised in some form later this year. So with that moving nicely along I started thinking about pubs.
It occurred to me the other day that pubs [...]

Don’t forget to share your story

Sharing. It’s the new rock and roll. Everyone’s doing it, giving away their knowledge and ideas left right and centre. Not a moment goes by without me coming across somebody who’s telling me to check out a cool link to a thing that will be really useful. The problem is it’s often like someone enthusiastically [...]

Could local blogs save local businesses?

Photo by James Thornett. Whether a blog could have saved the Knife & Fork is debatable…
One of the main themes for me last year was ultra local blogging. Setting up and running Created in Birmingham in 2007 taught me many things, one of which was it was possibly too broad in scope. Birmingham is a [...]