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Earlier in the year there was much talk in Birmingham about getting people outside of the usual suspects to use social media tools, the poster child being Twitter, mainly prompted by Dave Harte, then of Digital Birmingham, who was tasked with getting more businesses to use digital stuff to do their business better. The example [...] Well, not for the people who actually have phenomenal Internet success. I’m sure they have a most wonderful time. But as a phenomena it’s just not very interesting. So I was heartened to see this bit of wisdom in Alexis Petridis’ roundup of the decade in music: I’m currently taking part in Birmingham Opera’s production of Othello as part of the volunteer singing chorus and offered them an hour or so of my time to run through some things they could do with their Internet presence. So I was rather surprised to see my name appear twice in the program – once [...] For the last few years I’ve been telling artists they should start blogs to help them promote their work and connect with the customers and peers. It’s easy and, with certain caveats, it works, I would say. Look at this example or this example. Hell, look at me – I’m standing here getting paid to [...] |
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