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This is the work blog of Pete Ashton in his capacity as an online communications consultant, though it's often about more than that. If it's to do with people talking online and it interests me it'll be covered here.

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Stuff I’ve been reading

July 31st, 2009 | 3 comments

Media as a hobby is not sustainable as a business – broadstuffGreat article by Alan Patrick.
"We tend to forget that the reason for profits is unique access to bottleneck resources. In the case of the media it has been production and distribution. The 'Net changed all that of course – production and distribution is now [...]

Category: Links |

How to do a Collective Memory

July 30th, 2009 | 3 comments

In July 2007 on Created in Birmingham I coined the term “Collective Memory” to describe a blog post which collects all the writing, photos and video that are put online after a large event found by searching the Internet for mentions of that event. The first one was for an event called Rootsville where I [...]

Category: Case Studies, Resources, Tutorials | Tags: , , |

Twitter at Supersonic – some early data

July 28th, 2009 | One comment

The obligatory Wordle. Click for legible.
The Twitter experiment at the Supersonic Festival went pretty well, I think. I’ll be playing around with the data and writing a full report soon but in the meanwhile here’s some very rough and ready stats for you. (All these are subject to me getting the numbers horribly wrong – [...]

Category: Reports | Tags: , , |

Stuff I’ve been reading

July 24th, 2009 | One comment

You are not your brand online — and especially not on TwitterJon Bounds addresses the issue of people setting up Twitter accounts for their businesses and use them as individuals. He roughly divides it into two problems: 1) People that know you will get fed up of constant business tweets (if they aren’t heavy users [...]

Category: Links |

Twittering at the Supersonic Festival

July 21st, 2009 | 4 comments

This weekend I’ll be at the Supersonic Festival in Birmingham run by Capsule running their Twitter account. I actually speculated about how this might be done 17 months ago so it’s nice to finally be able to put some ideas into practice.
I’ve outlined my plans on the Capsule blog but it’s going to take [...]

Category: Case Studies | Tags: , , , |
 
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