- How To Launch Software – This guide is aimed at software developers, obviously, and outlines the steps used in launches for Gmail and other services where they started small with limited invites, learned from that manageable pool of users and gradually let in more and more, building a great product and a trusted marketing campaign at the same time. What interests me is how this could be applied to non-software launches, especially those that look to engage people on a community basis. Could the invite / testing paradigm be applied to, say, an arts festival? I'm not sure but I'd love to see it tried.
- The Bottom 1.5%, up from 0% – A detailed look by the VP of Tech at Warner Bros at the platforms people are using websites on, specifically the growth of non-traditional devices like games consoles (Wii, PSP) and phones (iPhone), and speculation on what this means for concepts like interactive TV given that people are checking websites during programs rather than pressing the "red button". Interesting from a mobile perspective too. via Torrez
- Video websites 'must vet content' – Culture, Media and Sport select committee display a shocking ignorance of how online social spaces operate. You wouldn't vet how someone uses a park – you deal with problems as they occur.
Syndicated from my del.icio.us account