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This is the work blog of Pete Ashton in his capacity as an online communications consultant, though it's often about more than that. If it's to do with people talking online and it interests me it'll be covered here.

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Notes on Why Emma Loves Flickr

M’good ambient chum Emma, aka Editorialgirl, wrote a great post about how a lost camera was reunited with its owners thanks to the massed efforts of various communities on Flickr which she titled Why I Love Flickr: A Detective Story. It’s worth reading before you go on with my post as she covers all the [...]

How many links should a blog post have if a blog post must have links?

This question, in a roundabout way, was raised by Seb on Twitter this evening.

And the answer, somewhat inevitably, is “it depends”. And that’s where I come in.
All web pages should, with a few exceptions, contain links. This is what makes them web pages and not just documents that have been put on the internet. [...]

Social Media Surgery moves to Thursday

Last Monday I made a half-hearted showing at my weekly Social Media Surgery. No-one was in Rootys but that didn’t bother me as I really wasn’t in the mood.
Last Thursday I was feeling a little more sparky and, thanks to a borrowed ethernet cable in the office I usually work in, found myself in [...]

Links

How To Launch Software – This guide is aimed at software developers, obviously, and outlines the steps used in launches for Gmail and other services where they started small with limited invites, learned from that manageable pool of users and gradually let in more and more, building a great product and a trusted marketing campaign [...]

Emergent Game – where art meets tech

You might be familiar with the Emergent Game, run by Nikki Pugh this summer as part of an arts festival in Birmingham. I was brought in in the early stages for some old fashioned brain storming about what might be possible using social technologies and I blogged about my initial chat with Nikki in February. [...]