February 18th, 2010 |
Since I announced before Xmas I was jacking in the whole social media schtick and becoming an artist there’s been a bit of confusion as to what I do these days under the ASH-10 banner. Which is perfectly understandable.
After a fairly quiet January, spent mostly taking photos and figuring out ways to display and sell them, I’ve got a short spurt of ASH-10 work at the moment so, as of right now, this is what I do for a living.
- On Wednesday I was asked by Shropshire Council to talk to organisers of festivals in the region about how they might use social media more effectively, or even at all, for their events. As one of four speakers I outlined some basic concepts, advantages and potential pitfalls, bringing in examples from festivals I’ve worked with or volunteered on, followed by a general discussion.
- Today Will Perrin of Talk About Local asked a bunch of us blogger-types from the region (specifically Jon Bounds, Nick Booth, Marc Reeves plus TAL staff Nicky Getgood and Mike Rawlins) to join him in a meeting with the BBC’s Head of English Regions at the Mailbox to discuss how they could, or should, engage their local online output with the local online community, which led to figuring out what “local online community” means and so on. It was an interesting discussion and while I have serious reservations about how a monolithic macro broadcast-focussed institution can embrace the micro, it was good to see them thinking about this in a serious and open way.
- Tomorrow and Saturday I’m liveblogging the X48 Microsoft XNA GameCamp where a bunch of games programmers will be coding through the night at Millennium Point. My job is to record what they’re up to using all manner of tools from text blogging to video and photos. Low-impact, lo-fi, grab the content and whack it on the Internet stuff, which is how I like it.
- From Monday I start work at the Created in Birmingham shop in the Bull Ring. This is 100% Chris Unitt’s baby and I won’t be taking any credit for the shiny impressive stuff. My role here is going to be back-room since I’m the only person with any extensive retail experience, even though that was 7 years ago. I’m rather looking forward to devising a staff rota! This is going to take up most of my time over the next couple of months though and while it’s not strictly got anything to do with the Internet I will also be using the shop as my office/base for work and meetings during the quiet periods. I’ll also have my photography on sale so if you’ve been putting off buying a print…
- Finally, on Tuesday I’m running a Website Workshop at the Moseley Exchange. This is a bit of an experiment in that it’s not paid for by a funding agency or anything but done in a more collective way. Each attendee will be chipping in £20 towards my fee and the event is being hosted for free by the Exchange as a service to their members. It’ll be interesting to see how this model works as it certainly cuts out a lot of administrative clutter. The Exchange’s members are mostly self-employed people with a fair amount of creatives and artists and I’ll be pitching this as the online equivalent of working in your kitchen for free or paying a nominal sum for the Exchange. You don’t need a posh office at this stage so why do you need a posh website? There’ll be a short presentation of what’s possible and what others are doing followed by a two hour workshop resulting in them having the beginnings of a sustainable website they can manage themselves.
So that’s what I’m doing. If you think you can use me in something along those lines, or something sort of but not really along those lines, do get in touch. I’m quite a long way off being a millionaire artist so will probably say yes if there’s money involved. :)
January 30th, 2010 |
The following has been on the notice board at the Moseley Exchange co-working space for the last few weeks:

I’m happy to say there are 12 names filling all 12 slots so it looks like it’s going to happen, probably on Tuesday, February 23rd though that’ll be confirmed soon.
The precise agenda will depend on the sort of people who sign up but I’m expecting to do a brief but fairly comprehensive presentation of the options available that strike a good balance between cheap, easy and effective before moving on to a series of one-to-one sessions through the day. The aim will be for each person to have a functioning internet presence for their business and a good idea of what they’re going to do with it.
The Exchange caters for self-employed workers who would normally work at home with a slight bias towards the creative sector so I’ll be pitching the presentation in that area. That said, it should be useful for anyone who feels they need to be online but hasn’t got the budget or need for a bespoke website.
It’s actually a perfect fit. The Exchange is for people who are outgrowing working in their kitchen but aren’t ready to take out a lease on an office just yet. The same applied to websites. When you’re wildly successful I’ll send you to Made or Substrakt (or one of the other great web design companies in Brum) but right now you probably only need to spend a few quid on a domain and a bit of web space. Or maybe you don’t need to spend anything at all.
There will be a fee but it won’t be huge – I’ll pick a sum I think is fair and divide it by the number of people attending. £15 – £20 a head seems right at the moment but don’t hold me to that. In return you’ll get a fun and informative talk and at least 15 minutes one to one with me. Which seems about right.
Karin at the Exchange is sorting all this out so if you’re Moseley-based and are interested, get in touch with her.
January 28th, 2010 |
I’m in the process of developing my website so people can buy stuff from it. I’m using a combination of a blog platform (Wordpress) and PayPal.
Just now I went to another website running on Wordpress with the intention of buying four items from it. The seller had given each item a Buy Now button which means each one had to be bought as a separate transaction. There was no option to buy them as a job lot, or to buy three of them. The site had been set up to cater for those who wanted to buy single items only.
As such I haven’t bothered to make the purchase. Maybe I don’t really want them items, maybe I’m terribly lazy (I must admit to feeling a bit guilty now I’m writing this and probably will make the effort later) but my intention to give this person some money was thwarted by a barrier.
This isn’t an easy one to get right. PayPal buttons are fairly flexible but covering all bases can result in your site being covered in far too many buttons, which can be another off putting barrier.
I’d suggest (and will be implementing) using the shopping cart rather the Buy Now option. This lets people add as few or as many items as they’d like and also gives you a few options for making postage fairer for larger orders.
But all in all the old retail rules still apply. You can learn a lot from your sales patterns but the real lessons come from looking at lost sales and figuring out why people didn’t buy that thing they liked. Then make it easier for them.
And all this applies to any sort of website. Online people have infinite choice. If you can’t give them easy access to what they want they’ll give up and go somewhere else. Of course if you stumble upon something people need that’s a different matter, but if you’ve got that you probably won’t be hacking Wordpress blogs and PayPal buttons together.
January 21st, 2010 |
One for your diaries – I’m giving a talk at the Midlands Arts Centre, or MAC, on Thursday 27th May as part of a public debate chaired by the mighty mighty Jon Hickman.
The subject is Social Media and Globalisation, more specifically “examin[ing] lifestyle changes implied by new technological tools such as the personal computer, ipod and mobile phone, as well as looking at changes in behaviour resulting from the use of them.”
Now I have no idea what that means or how it connects to social media and globalisation and thus no idea what I’m going to talk about but I’ve got a few months to prepare so it should be okay.
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